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Hotel Fasano

HOTEL FASANO

“TAKING PLEASURE IN DETAILS IS A TRADITION OF THE FASANO FAMILY THAT NOW LIVES ON IN ITS HOTEL BUSINESS.”
HOTEL FASANO OPENED FOR BUSINESS ON SEPTEMBER 8TH 2003 IN SÃO PAULO. IN THE FASHIONABLE JARDINS NEIGHBORHOOD,
ON RUA VITTORIO FASANO, LOCATED ON ONE OF THE MOST SOPHISTICATED BLOCKS IN THE CITY, HOTEL FASANO HAS
SUCH FAMOUS NEIGHBORS AS ARMANI, LOUIS VUITTON, CARTIER, VERSACE, BULGARI, TIFFANY’S, AND MANY OTHERS. THE HOTEL
BEARS THE TRADEMARK OF THE FASANO FAMILY, FAMOUS FOR THE MOST SOPHISTICATED SÃO PAULO GASTRONOMY. “THIS IS A
HOTEL WITH A SOUL. OUR INTENTION WAS TO CREATE ONE OF THE MOST ELEGANT AND COZY ENVIRONMENTS IN THE CITY”, SAYS
ROGÉRIO FASANO, WHO HAS BEEN DREAMING OF THIS PROJECT FOR OVER 10 YEARS. “IT EMERGED AS A DREAM OF MINE, BUT
IT ALSO REFLECTS A NATURAL OUTGROWTH OF OUR HISTORICAL TRADITION, SINCE A QUALITY RESTAURANT IS COMPLEMENTED
BY GOOD LODGING”.

THE RESTAURATEUR AND HOTÊLIER, FROM THE FOURTH GENERATION OF BRAZILIAN FASANOS, RECKONED THAT THE
AREA HE USED TO SEE FROM HIS WINDOW WOULD BE IDEAL FOR A HOTEL. THUS IT WAS BORN THE IDEA THAT WOULD LEAD TO
THE CREATION OF HOTEL FASANO SÃO PAULO AND LATER HOTEL FASANO RIO DE JANEIRO, BOTH IN AN ALLIANCE WITH JHSF.

ISAY WEINFELD AND MÁRCIO KOGAN WERE THE ARCHITECTS WHO SUCCEEDED IN TURNING THE IDEA OF A HOTEL INTO A
REALITY OF SOPHISTICATION, CHARM AND ELEGANCE WITH A PERSONALITY OF ITS OWN FROM ITS VERY INCEPTION. ALL OF THE
HOTEL’S 60 ROOMS LOOK OUT ONTO THE JARDINS. THE DECORATION IS RESERVED AND COMFORTABLE, REPRODUCING THE
NOTION OF A “HAND-CRAFTED PROJECT”, ACCORDING TO ROGÉRIO’S ORIGINAL REQUEST TO THE ARCHITECTS. IF A STYLE DOES
INDEED PREDOMINATE, IT WOULD BE WHAT ROGÉRIO TERMS AS “THE SPIRIT OF THE 30S AND 40´S”.

“ATTENTION TO DETAIL HAS BEEN THE FASANO HALLMARK EVER SINCE THE DAY ROGÉRIO KNOCKED ON MY DOOR FOR
THE FIRST TIME, CARRYING A BRICK UNDER HIS ARM”, RECALLS ISAY. IT WAS A BRICK THAT ROGÉRIO HAD BROUGHT BACK FROM
HIS TRIP TO ENGLAND. “THIS PROJECT WAS TRULY DRIVEN BY PASSION”.
THE PRICE OF SUCH SOPHISTICATION IS FEWER ROOMS, MORE SPACIOUSNESS AND A NEW CONCEPT OF A PRIVATELY
OWNED HOTEL, A DISTINCTION BUILT ON A FOUNDATION OF ATTENTION TO DETAIL, A TRADITION OF THE BEST GASTRONOMY IN THE
CITY AND THE GOOD TASTE OF THE FASANO FAMILY. “BEAR IN MIND THAT THE HOTELS THAT HAVE MADE HISTORY HAVE BEEN PRIVATELY
OWNED AND NOT THE BIG CHAINS”, CLAIMS ROGÉRIO.

A VISIT TO HOTEL FASANO STARTS IN ITS COZY LOBBY FILLED WITH LEATHER CLUB CHAIRS SALVAGED AND HAND-PICKED
FROM ANTIQUE SHOPS VISITED BY ROGÉRIO AND ISAY ON SEVERAL TRIPS TO FRANCE AND ENGLAND. THE ENTRANCE EPITOMIZES
THE CONCEPT OF A FRONT DESK THAT IS SURPRISINGLY NICE AND NEW.
“OUR LOBBY IS LIKE A LIVING ROOM”, OBSERVES ROGÉRIO. “WE INTENTIONALLY MOVED THE CHECK-IN AND CHECK-OUT DESK TO
A RESERVED AREA SO THAT IT WOULDN’T INTERFERE WITH AN ENVIRONMENT THAT WAS CONCEIVED WITH THE INTENT OF BEING
THE BEST MEETING PLACE IN THE CITY”.

ON THE GROUND FLOOR, THE LOBBY-BAR ACTS AS A CONNECTING POINT BETWEEN FASANO RESTAURANT TO THE RIGHT,
A PLACE THAT HAS DELIGHTED RESTAURANT GOERS WHO ENJOY THE GOOD DINING OF THE BEST CUISINE IN SÃO PAULO, AND
BARETTO TO THE LEFT, A PIANO BAR WITH AN ENVIABLE REPERTOIRE OF DOMESTIC AND INTERNATIONAL ATTRACTIONS.
ON THE FIRST FLOOR, THERE ARE TABLES DECKED OUT ON THE VERANDA PERCHED OVER THE JARDINS. NAMED THE
NONNO RUGGERO – IN HONOR OF ROGÉRIO’S GRANDFATHER – THIS IS FOR PATRONS WHO WANT A MORE CASUAL EATING OPTION
FOR LUNCH, DINNER, OR EVEN BREAKFAST. ALSO LOCATED ON THE FIRST FLOOR IS A WELL-EQUIPPED BUSINESS CENTER.

 

RUA VITTORIO FASANO 88 

 PAULO SP BRASIL 01414 020 T 55 11 3896 4000 F 55 11 3896 4155
AV. VIEIRA SOUTO 80 RIO DE JANEIRO RJ BRASIL 22420 000 T 55 21 3202 4000 F 55 21 3202 4010
www.fasano.com.br
THE THREE TOP FLOORS OF THE HOTEL – OFFERING ONE OF THE LOVELIEST SCENIC VIEWS OF SÃO PAULO – ARE
RESERVED FOR FITNESS AND RELAXATION. THERE, PATRONS CAN ENJOY THE HEATED POOL, TWO JAPANESE OFUROS, AND A DRY
AND A WET SAUNA, THEN REST IN SOME RARE ARMCHAIRS SIGNED BY HANS WEGNER, AND ALSO MAKE USE OF THE FIVE MASSAGE
ROOMS AND FITNESS CENTER.
IMPECCABLE SERVICE
FASANO’S GREATEST ASSET, HOWEVER, CERTAINLY IS ITS STAFF, RESPONSIBLE FOR PERSONALIZED, IMPECCABLE SERVICE.
EMPLOYING 250 MEMBERS, FASANO RIGOROUSLY SELECTS ITS PERSONNEL WITH THE EXPECTATION THAT THEY WILL DEVELOP
A LONG-TERM CAREER, ACCORDING TO THE FASANO TRADITION.
“DOORMEN, MAITRE, CLERKS AND OTHER STAFF MEMBERS ARE ENCOURAGED TO KNOW PATRONS BY NAME AND TO GET
TO KNOW THEIR HABITS AND NEEDS. THIS HAS LED TO SURPASSED PATRON EXPECTATIONS AND TO EVEN BETTER CUSTOMER
SERVICE”, EXPLAINS ROGÉRIO FASANO, WHO BROUGHT FROM PARIS, MANAGING DIRECTOR HANS HEINZ FROM THE PLAZA
ATHÉNÉE AND SALES AND MARKETING DIRECTOR DOMINIC LADET FROM LE BRISTOL.
THE HOTEL OWNERS WANTED THE SCENERY SURROUNDING THE HOTEL TO BLEND IN BETTER, AND INVESTED A TOTAL OF
U$ 200 THOUSAND IN REMOVING OVERHEAD ELECTRIC WIRES AND PLANTING SCORES OF TREES ON RUA VITTORIO FASANO. “IT
WAS A GIFT TO OUR NEIGHBORS AND TO THE CITY”, EXPLAINS ROGÉRIO.
BARETTO AND NONNO RUGGERO
AS YOU WALK INTO THE HOTEL, YOU WILL SEE BARETTO TO YOUR LEFT, INSTALLED IN ITS NEW QUARTERS – YET ANOTHER
CREATION SIGNED BY THE ISAY WEINFELD AND MÁRCIO KOGAN DUO. THE NUMBER 1 BAR IN THE WORLD, ACCORDING TO THE
ENGLISH MAGAZINE WALLPAPER, BARETTO‘S ATMOSPHERE COULD BE DESCRIBED AS DISCREETLY COZY, WHICH IS VERY APPROPRIATE
FOR A JAZZ BAR, WHERE THE BLUES AND BOSSA NOVA ARE ALSO ON THE MENU AND WHOSE SOPHISTICATED LIST OF
ATTRACTIONS HAS ALREADY FEATURED BOBBY SHORT, STEVE ROSS, CAROL SLOANE, OS CARIOCAS, MÔNICA SALMASO, CAETANO
VELOSO AND THE ASTOR PIAZZOLA ORCHESTRA.
NONNO RUGGERO IS ON THE FIRST FLOOR, WITH A VERANDA PERCHED OVER RUA VITTORIO FASANO AND THE JARDINS.
THE ATMOSPHERE HERE IS MORE CASUAL. IT’S ROGÉRIO FASANO’S RENDITION OF A TRUE ITALIAN TRATTORIA. “I HAVE BEEN ASKING
MYSELF WHAT MY GREATEST RESPONSIBILITY IS AS A RESTAURATEUR”, PONDERS ROGÉRIO. “WHETHER I SHOULD MAINTAIN
THE VERY HIGH STANDARDS OF FASANO, OR WHETHER I SHOULD OPEN A RESTAURANT NAMED AFTER MY GRANDFATHER, THE
BEST REPRESENTATIVE OF ITALIAN GASTRONOMY IN SÃO PAULO, AND THE PERSON WHO HANDED ME DOWN THE GREATEST PASSION
OF MY LIFE”.
RUA VITTORIO FASANO 88 SÃO PAULO SP BRASIL 01414 020 T 55 11 3896 4000 F 55 11 3896 4155
AV. VIEIRA SOUTO 80 RIO DE JANEIRO RJ BRASIL 22420 000 T 55 21 3202 4000 F 55 21 3202 4010
www.fasano.com.br

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This entry was posted on Maio 6, 2012 by in Gráfica Corporativa.

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